Adventure

Working with Procter & Gamble and Reliance Products, we developed the strategy and execution for the launch of PUR Purifier of Water in North America. This disruptive technology in water purification was being used by P&G as part of their sustainability in developing countries. We had an opportunity to contribute from the onset to provide strategic planning, working with the EPA to gain packaging approval, meeting with Wal-Mart as part of the selling-in team, and all marketing communications. As part of our media relations’ efforts, Popular Mechanics awarded the product developer the “2008 Product Innovator Award.” The best part? Profit goes towards the Children’s Safe Drinking Water program.