Northern Eye Center Identity

Reintroducing a brand with new visual appeal.

To compete these days, your brand better look smart. So when Northern Eye Center partnered with Adventure, we started at the beginning. Before embarking on their ad campaign, we updated their logo and communication materials. In doing so, we gave them a more contemporary look and provided consistency in all printed materials. And when we started the ad campaign, we found a fun way to emphasize the core reasons for visiting Northern Eye Center-without looking like everyone else. Next up, a website that brings their entire practice into focus.