Adventure

Katadyn has long been recognized as a leader in human-powered, outdoor recreation water filtration. But consumers found product options, performance and features difficult to understand at the retail shelf. With knowledgeable sales associates at a premium, an effective POS program to support product performance confidence was necessary to increase sales. Adventure developed a classification tool to help consumers determine the appropriate product for their application, while using several graphical elements communicating the assurance of performance through superior product quality.