Hurricane Boats Catalogs
When it came to Hurricane Boats, we wrote the books.
Doing a catalog for a boat brand requires expertise. An agency must understand the marine industry; the brand and its competitors; the mind of the consumer; and the importance of dynamically breaking through the clutter while vibrantly communicating the brand's personality. Doing two catalogs for the same brand? Well that nearly doubles the task. Luckily, Hurricane had Adventure on the job for both their sport boat and fishing boat catalogs. Each book has their own story to tell, yet are bound to the same brand promise that has made Hurricane the choice for versatility - no matter what the customer does on the water.
