Essentia Health OB/GYN Campaign
Matching patients with physicians.
Choosing a physician is a very personal thing, especially for a woman who is considering which OB/GYN is right for her. So when Essentia Health asked us to develop a mixed-media campaign to promote their OB/GYN physicians, we focused on introducing patients to doctors in a personal way.
Adventure let the OB/GYNs tell their stories in videos that we shot and edited. They talked about what led them into medicine and their specialty. They discussed their unique approaches to patient care. And in the process they shared the essence of who they are.
Then we developed an Essentia Health OB/GYN microsite at www.MatchOBGYN.org where women can go to meet the doctors through their videos and choose the one that matches their personality. Visitors can also see the facilities, learn about classes and events, and much more.
To drive traffic to the site, we developed a strategic media plan and created print, online, radio and cinema advertising with a strong, unified call to action that perfectly matches our client's objectives.
