Essentia Health Renaming Campaign
Brand essence is essential.
Adventure was selected to launch and support the renaming of the largest Healthcare System in Northern Minnesota – Essentia Health. Three very different regions with very different name recognition, brand identity and competitive personalities – all to be quickly recognized as one. How did we do? Well, right from our first meeting they were all saying the same thing.
“I just returned from presenting the creative to our CEO and COO. They each had the same reaction – “WOW!” You guys hit the homerun we’ve been looking for. Great work!”
“I could see how much heart you all put into the presentation and the creative. Really nicely done. The concept was fresh and had breakthrough, but was also right on strategy.”
“I was impressed with your presentation, your style and most of all the creative! Thanks again to you and your team.”