Adventure

Working with Creative Memories’ internal marketing and creative teams, we produced a catalog that spoke to the passionate scrapbooker, but equally as important, played on the typical busy mom’s feelings of time constraints and the guilt associated with un-archived family memories. In a catalog format, Adventure helped show how easy it can be, presenting products in a format that encouraged multiple-product purchases. The catalog was well received by the consultant base. The images by our staff photographer helped capture the emotion of sharing the greatest personal memories with others.