Chef & Company Campaign
The ingredients of a new business launch.
Chef & Company was a brand new company that sold gourmet cooking equipment. In their showroom, they also had a complete chef’s kitchen from which noted culinary experts could give cooking seminars. Audience members in attendance then ate the “courses.”
When Chef & Company was in development, they came to Adventure for the full menu of services, from logo and identity creation to advertisements and direct mail. It was a big task, as all materials needed an upscale flavor that was not at all intimidating. And, like any good recipe, every marketing ingredient in the brand launch needed to go with and enhance the others. Adventure even worked closely with Chef & Company on the interior design of their retail space. The result was a ton of buzz in the market just prior to the grand opening, and immediate consumer traffic afterwards.
