Boyd Lodge Brochure
Overcoming cognitive dissonance.
That's the fancy psychological term for "buyer's remorse." And when people make a large purchase, for example on a vacation property, cognitive dissonance is fairly routine. The work we created for Boyd Lodge was a great remedy. We made sure it evoked the style and quality of the vacation cottages themselves, right down to the tranquility inspired by the painterly floorplan renderings.
