BlackRidge Bank - Name Change
A bank by any other name…
Is still a bank. BlackRidge Bank to be specific. They’re a financial holding company with several banks in their portfolio - under several different names. It made fiscal and organizational sense to have all their institutions under one name, so they looked to Adventure to make that a seamless name change for customers in their Minnesota and North Dakota markets.
We accomplished the task with a unified logo polish, print ads, statement stuffers and in-bank counter cards and posters. This assured customers that even though the name had changed, their bank and the people who serve them remained the same. Adventure Studios shot all the images of the banking professionals represented in these communications, capturing the professional yet down-home service for which BlackRidge Bank is known.