Tag Archives: Point of Sale

Adventure™ Lives Up to Our Mantra to “Be Better.”

Adventure™ is serious about enhancing our communities and the families living there. Especially the children. Which is why we enthusiastically offer our time and talents to serve several outstanding charitable organizations.

They make a real difference in improving peoples’ lives, and we feel privileged and rewarded to contribute to their efforts. Please visit their websites to learn more.

American Cancer Society

Bridges of Hope

Common Goods

Fishing Hall of Fame of Minnesota

GREAT Theatre

Initiative Foundation

MiiR one4one

Mount Ski Gull

OAK (Outdoors Alliance for Kids)

P&G Purifier of Water

Port Group Homes

Sour Grapes

UnitedHealthcare Children’s Foundation

YMCA

Posted in Advertising, Advertising Campaign, Collateral Materials, Identity, News, Outdoor, Photography, Point of Sale, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

New Little Hotties Brand Identity Ready for Store Shelves.


As the temperatures drop, it’s time to think about hand warmers. We’re excited at Adventure™ Advertising, because the new Little Hotties brand identity we developed is ready for upcoming winter sales.

Little Hotties’ turned to Adventure for a new brand identity because their previous
look was dated and strikingly similar to competitive commodity brands. They wanted
to boost shelf pull.

So we created a new logo, color palette and messaging to set Little Hotties apart from the competition and convey the excellent performance for which the brand is known. The result is sleek, sophisticated packaging and POS designs that get attention and quickly communicate the product’s applications and benefits.

Meteorologists predict a cold winter. Fine by us, because that means hot sales
for our client.

 

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Promoting Diet Pepsi with Style.

Diet Pepsi wanted to boost sales among women in select markets. So regional bottler Bernick’s turned to Adventure™ Advertising to develop an eye-catching “Taste of Fashion” campaign to achieve their goals. We appealed directly to their target demographic with fashion illustrations that incorporated Diet Pepsi and the brand’s core colors in smart, stylish ways. The original artwork – which we created in pen, ink and watercolor – appeared in retail point-of-sale displays, billboards, mall kiosks, print ads and direct mailers. All communications invited customers to a special event where attendees won trips to New York City, shopping sprees and premium fashion merchandise.

According to Bernick’s marketing director Jill Kampa, “The strong creative made people stop and take notice of our product and promotion. THANK YOU so much for making us look great!”

 

Posted in Advertising, Advertising Campaign, Collateral Materials, Illustration, Outdoor, Point of Sale | Tagged , , , , , , , , , , , , , | Comments Off

A Successful Trek at Adventure Advertising.

 

Any job for Cascade Mountain Tech is an interesting journey. It begins with the client briefing us on a new product prototype they are selling into retail. In the case of this project, the product was Carbon Fiber Trekking Poles for Costco stores.

Adventure Advertising got the specs on the prototype, then created 3-D renderings of the poles with custom graphics for the carbon-fiber shafts. We then designed packaging for individual pole sets as well as a “master pack” retail case (with careful considerations made for both selling sizzle and structural integrity).

At this stage, all the work was created visually as 3-D renderings which Cascade Mountain Tech took into their sales pitch at Costco. The presentation was a rousing success! Which brought Adventure into the final phase of the project. This involved creation of die-lines, final package file preparation and production management (working closely with the client’s printing vendor overseas).

Completed packaged product was then shipped to Costco locations and the Trekking Poles are selling extremely well. So well in fact that Costco has requested additional products through Cascade Mountain Tech.

It’s incredibly rewarding to be so closely involved in a successful sell-in for our client. We’re looking forward to tackling similar Cascade Mountain Tech projects that are on the horizon.

 

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