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Tag Archives: Design
Old Town®. New Tricks.
Old Town® Canoes & Kayaks is one of the true leaders in the paddlesports industry. As their agency of record, we are thrilled to be working on a variety of ongoing branding and marketing initiatives.
They’ve got a story to tell, and it’s our mission to give them a voice. It’s a story of passion, strength and dedication. Of quality, technology and craftsmanship. And while the Old Town facility features state-of-the-art equipment and engineering, the philosophy is decidedly old school when it comes to attention to detail, ensuring their products remain the best the paddlesports industry has to offer.
Adventure’s partnership with Old Town extends to brand strategy, product support, creative development and strategic development across all media. Look for more work to be showcased in the months ahead as we grow our partnership with the Johnson Outdoors Watercraft Group, which includes not only the Old Town Canoes & Kayaks brand, but also Necky® Kayaks and Ocean Kayak™.
Posted in Advertising, Advertising Campaign
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Advertising, Advertising Campaign, Design, Johnson Outdoors, MN Advertising Agency, Necky Kayaks, Ocean Kayak, Old Town Canoe, Outdoor Recreation Advertising, Photography
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Fixing the World, One Bike at a Time.
About two out of three employees at Adventure™ are major cycling enthusiasts. And the remaining third will only be able to hold out for so long. It’s for this reason why we’re down right giddy to help our client, Park Tool, celebrate their 50th anniversary in 2013.
The ad you see here features Park Tool CEO, Eric Hawkins, striking a heroic pose and revealing the secret to his super strength. Even before this ad hit newsstands, Park got a major reaction when they teased it on their Facebook site. Within hours, close to 1000 fans from across the globe were showing their enthusiasm for the image.
One of our favorites responses came from Íslenski fjallahjólaklúbburinn – Forsíða (no, our hand didn’t slip on the keyboard). That’s the name of a mountain bike club in Iceland. They were hoping to get the ad as a poster for their clubhouse. We’re going to work on that.
In the meantime, raise your nearest water bottle and join us in a toast to the next 50 years of the world’s greatest bike tool company. And look for more fun things coming from Adventure™ and Park Tools in the months ahead.
Posted in Advertising, Advertising Campaign, Photography
Tagged Advertising Campaign, Design, Minneapolis Ad Agency, MN Advertising Agency, Park Tool, Photography
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International Relations – Adventure™ and Your Inspiration at Home.
Your Inspiration at Home (YIAH), one of our newest clients, is an Australian direct-sales company that markets culturally-inspired food seasonings, flavored salts and oils, dukkahs and much more.
To update their evolving brand globally and prepare for expansion into the U.S. market, YIAH turned to Adventure™ Advertising for a full rebranding and repositioning that included everything from logo design to packaging, a full product catalog, collateral and Consultant-recruitment materials, a consumer website, social media marketing and much more. Adventure™ Studios handled all the original photography.
The immediate results of their newly-launched, rebranded identity have been measurable beyond expectations. New Consultants in the U.S. are anxious to get in on the ground floor of a unique company; sales are on the rise; and all the activity has attracted key investors eager to join this thriving brand.
Posted in Collateral Materials, Identity, Package Design, Photography, Website
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Advertising, Brainerd Advertising Agency, Brand Identity, Design, Food photography, Logo Design, Minneapolis, Minneapolis Ad Agency, MN Advertising Agency, Package Design, Photography, Rebrand, St. Cloud Advertising Agency
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Adventure™ Lives Up to Our Mantra to “Be Better.”
Adventure™ is serious about enhancing our communities and the families living there. Especially the children. Which is why we enthusiastically offer our time and talents to serve several outstanding charitable organizations.
They make a real difference in improving peoples’ lives, and we feel privileged and rewarded to contribute to their efforts. Please visit their websites to learn more.
Fishing Hall of Fame of Minnesota
OAK (Outdoors Alliance for Kids)
UnitedHealthcare Children’s Foundation
Posted in Advertising, Advertising Campaign, Collateral Materials, Identity, News, Outdoor, Photography, Point of Sale, Public Relations
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Advertising, Advertising Campaign, American Cancer Society, Brainerd Advertising Agency, Brand Identity, Bridges of Hope, Common Goods, Design, Fishing Hall of Fame of Minnesota, GREAT Theatre, Health care, Healthcare, Initiative Foundation, Logo Design, MiiR one4one, Minneapolis, Minneapolis Ad Agency, MN Advertising Agency, OAK (Outdoors Alliance for Kids), P&G Purifier of Water, Photography, Point of Sale, Port Group Homes, Ski Gull, St. Cloud Advertising Agency, UnitedHealth Care Children's Foundation, YMCA
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New Little Hotties Brand Identity Ready for Store Shelves.
As the temperatures drop, it’s time to think about hand warmers. We’re excited at Adventure™ Advertising, because the new Little Hotties brand identity we developed is ready for upcoming winter sales.
Little Hotties’ turned to Adventure for a new brand identity because their previous
look was dated and strikingly similar to competitive commodity brands. They wanted
to boost shelf pull.
So we created a new logo, color palette and messaging to set Little Hotties apart from the competition and convey the excellent performance for which the brand is known. The result is sleek, sophisticated packaging and POS designs that get attention and quickly communicate the product’s applications and benefits.
Meteorologists predict a cold winter. Fine by us, because that means hot sales
for our client.
Posted in Collateral Materials, Identity, Package Design, Point of Sale
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Brainerd Advertising Agency, Brand Identity, Design, Little Hotties, Logo Design, Minneapolis, Minneapolis Ad Agency, MN Advertising Agency, Outdoor Recreation Advertising, Package Design, Point of Sale, St. Cloud Advertising Agency
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