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Tag Archives: Advertising
Old Town®. New Tricks.
Old Town® Canoes & Kayaks is one of the true leaders in the paddlesports industry. As their agency of record, we are thrilled to be working on a variety of ongoing branding and marketing initiatives.
They’ve got a story to tell, and it’s our mission to give them a voice. It’s a story of passion, strength and dedication. Of quality, technology and craftsmanship. And while the Old Town facility features state-of-the-art equipment and engineering, the philosophy is decidedly old school when it comes to attention to detail, ensuring their products remain the best the paddlesports industry has to offer.
Adventure’s partnership with Old Town extends to brand strategy, product support, creative development and strategic development across all media. Look for more work to be showcased in the months ahead as we grow our partnership with the Johnson Outdoors Watercraft Group, which includes not only the Old Town Canoes & Kayaks brand, but also Necky® Kayaks and Ocean Kayak™.
Posted in Advertising, Advertising Campaign
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Advertising, Advertising Campaign, Design, Johnson Outdoors, MN Advertising Agency, Necky Kayaks, Ocean Kayak, Old Town Canoe, Outdoor Recreation Advertising, Photography
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And the Silver Medal ADDY Award Goes To…
We’re used to taking home some hefty hardware at the local ADDY® Awards Show. This year was no exception, with Adventure™ nabbing 20 statues, including one particularly special one.
Scott Mitchell, Adventure Advertising co-founder and Principal was awarded the Silver Medal for Achievement in Advertising when the Central Minnesota ADDYs Awards Show took place in February. The award recognizes individuals who have made outstanding contributions to the ad industry.
Scott’s career spans nearly thirty years with agencies in Minneapolis and Brainerd, MN. Since founding Adventure in 2005 with photographer, John Linn, the two have been no stranger to industry accolades. However, this one is particularly satisfying for Scott, not only for what it represents, but because Adventure’s Gina Nacey, who also received the award in 2008, has one less thing to hold over him.
Congrats, Scott!
Posted in Awards, News
Tagged Ad Agency, Ad Agency MN, ADDY, Adventure Advertising, Advertising, MN Advertising Agency, St. Cloud Advertising Agency
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International Relations – Adventure™ and Your Inspiration at Home.
Your Inspiration at Home (YIAH), one of our newest clients, is an Australian direct-sales company that markets culturally-inspired food seasonings, flavored salts and oils, dukkahs and much more.
To update their evolving brand globally and prepare for expansion into the U.S. market, YIAH turned to Adventure™ Advertising for a full rebranding and repositioning that included everything from logo design to packaging, a full product catalog, collateral and Consultant-recruitment materials, a consumer website, social media marketing and much more. Adventure™ Studios handled all the original photography.
The immediate results of their newly-launched, rebranded identity have been measurable beyond expectations. New Consultants in the U.S. are anxious to get in on the ground floor of a unique company; sales are on the rise; and all the activity has attracted key investors eager to join this thriving brand.
Posted in Collateral Materials, Identity, Package Design, Photography, Website
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Advertising, Brainerd Advertising Agency, Brand Identity, Design, Food photography, Logo Design, Minneapolis, Minneapolis Ad Agency, MN Advertising Agency, Package Design, Photography, Rebrand, St. Cloud Advertising Agency
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Adventure™ Lives Up to Our Mantra to “Be Better.”
Adventure™ is serious about enhancing our communities and the families living there. Especially the children. Which is why we enthusiastically offer our time and talents to serve several outstanding charitable organizations.
They make a real difference in improving peoples’ lives, and we feel privileged and rewarded to contribute to their efforts. Please visit their websites to learn more.
Fishing Hall of Fame of Minnesota
OAK (Outdoors Alliance for Kids)
UnitedHealthcare Children’s Foundation
Posted in Advertising, Advertising Campaign, Collateral Materials, Identity, News, Outdoor, Photography, Point of Sale, Public Relations
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Advertising, Advertising Campaign, American Cancer Society, Brainerd Advertising Agency, Brand Identity, Bridges of Hope, Common Goods, Design, Fishing Hall of Fame of Minnesota, GREAT Theatre, Health care, Healthcare, Initiative Foundation, Logo Design, MiiR one4one, Minneapolis, Minneapolis Ad Agency, MN Advertising Agency, OAK (Outdoors Alliance for Kids), P&G Purifier of Water, Photography, Point of Sale, Port Group Homes, Ski Gull, St. Cloud Advertising Agency, UnitedHealth Care Children's Foundation, YMCA
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Promoting Diet Pepsi with Style.
Diet Pepsi wanted to boost sales among women in select markets. So regional bottler Bernick’s turned to Adventure™ Advertising to develop an eye-catching “Taste of Fashion” campaign to achieve their goals. We appealed directly to their target demographic with fashion illustrations that incorporated Diet Pepsi and the brand’s core colors in smart, stylish ways. The original artwork – which we created in pen, ink and watercolor – appeared in retail point-of-sale displays, billboards, mall kiosks, print ads and direct mailers. All communications invited customers to a special event where attendees won trips to New York City, shopping sprees and premium fashion merchandise.
According to Bernick’s marketing director Jill Kampa, “The strong creative made people stop and take notice of our product and promotion. THANK YOU so much for making us look great!”
Posted in Advertising, Advertising Campaign, Collateral Materials, Illustration, Outdoor, Point of Sale
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Advertising, Advertising Campaign, Bernick's, Billboard, Diet Pepsi, Illustration, Minneapolis, Minneapolis Ad Agency, MN Advertising Agency, Point of Sale, St. Cloud Advertising Agency
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