Rage Broadheads Debuts New Products and a Bold New Look.

Posted on March 14, 2012 by Scott Mitchell

At the 2012 ATA archery trade show, industry leader Rage Outdoors had a lot to talk about. For starters, they unveiled three new broadhead designs and an innovative arrow quiver – all destined to take the archery world by storm.

To support the product launch, Rage turned to Adventure Advertising to produce a wide range of display and collateral pieces. This included the tradeshow booth design, eye-catching point of sale displays, new packaging for their X-TREME model broadhead and a bold 2012 product catalog. Given the high traffic and incremental business generated at ATA, everything seemed to hit its mark with impact.



 

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A Half Decade of ADDY Bests.

Posted on February 24, 2012 by Scott Mitchell

For the fifth straight year, Adventure earned top honors at the central Minnesota ADDY competition. In addition to winning Best of Show, Adventure also claimed two Judge’s Choice Awards, Best Copywriting (Greg Skoog, copywriter), ten Gold ADDYs and four Silver ADDYs for work produced during 2011.

Best-of-Show Award – Red Bull skate athlete photography
Judge’s Choice Award – Bayliner Boats photo book
Judge’s Choice Award – Park Tool ad campaign
Best Copywriting Award – Creative Memories catalog; copy by Greg Skoog of Creative Memories
Gold ADDY Awards – Creative Memories catalog, FIT packaging, Bayliner photobook, Park Tool campaign, Initiative Quarterly photography, Crestliner Boats photography, Bayliner photography, Nautic Global Group photography, Red Bull action photography, Red Bull skate athlete photography
Silver ADDY Awards – Rage Broadhead ad, 2011 AAFCM ADDY Award materials, Creative Memories design, Polaris RZR photography

All of the award-winning photography was by John Linn and the Adventure Studios team. Winning Best of Show and the other awards confirms that we’re doing a great job for our wonderful clients, and that’s the best thing of all.



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Direct Sales – Eat. Drink. Be Manly.

Posted on February 23, 2012 by Gina Nacey

Adventure Advertising has broad staff experience with direct sales companies like Creative Memories and Thirty-One. We’ve helped them build their brands, consultant bases and overall sales. While those companies appeal to female consultants and consumers, a new client shows that direct selling isn’t just for women anymore.

Man Cave brings men together for “MEATings” where party goers can eat brats, have a couple of cold ones, play games like Hammerschlagen and purchase premium meat products, grilling accessories and related Man Cave items.

They turned to Adventure for creation of their new 2012 catalog. The project began with a MEATing of our own, to live the Man Cave party experience first hand. Gritty photography by Adventure Studios laid the groundwork for the catalog tone, cemented with strong design and manly copy to capture the Man Cave essence.



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Minneapolis Office Party

Posted on January 25, 2012 by Scott Mitchell

When: Friday, February 10th, 4 pm  to 1 am
Where: 4850 35th Street West, Minneapolis
Visit adventureadvertising.com for directions.

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3-D Sheets to the Wind.

Posted on January 3, 2012 by Scott Mitchell

If you can picture it, we can make it reality. Case in point: with Adventure Studios on the road and a brewing editor’s photo deadline looming, one of our designers virtually took matters into his own hands.

He created these Brainerd Lakes Beer images digitally without any existing photography assets. You’d swear a camera took these shots. We met the deadline and secured some good press on OhBeautifulBeer.com.

We can do the same kind of digital renderings for your new product designs, packaging, graphics or anything you can think of. No sweat – unless of course you want sweat.

 


 

 

 

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