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Category Archives: Photography
Fixing the World, One Bike at a Time.
About two out of three employees at Adventure™ are major cycling enthusiasts. And the remaining third will only be able to hold out for so long. It’s for this reason why we’re down right giddy to help our client, Park Tool, celebrate their 50th anniversary in 2013.
The ad you see here features Park Tool CEO, Eric Hawkins, striking a heroic pose and revealing the secret to his super strength. Even before this ad hit newsstands, Park got a major reaction when they teased it on their Facebook site. Within hours, close to 1000 fans from across the globe were showing their enthusiasm for the image.
One of our favorites responses came from Íslenski fjallahjólaklúbburinn – Forsíða (no, our hand didn’t slip on the keyboard). That’s the name of a mountain bike club in Iceland. They were hoping to get the ad as a poster for their clubhouse. We’re going to work on that.
In the meantime, raise your nearest water bottle and join us in a toast to the next 50 years of the world’s greatest bike tool company. And look for more fun things coming from Adventure™ and Park Tools in the months ahead.
Posted in Advertising, Advertising Campaign, Photography
Tagged Advertising Campaign, Design, Minneapolis Ad Agency, MN Advertising Agency, Park Tool, Photography
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International Relations – Adventure™ and Your Inspiration at Home.
Your Inspiration at Home (YIAH), one of our newest clients, is an Australian direct-sales company that markets culturally-inspired food seasonings, flavored salts and oils, dukkahs and much more.
To update their evolving brand globally and prepare for expansion into the U.S. market, YIAH turned to Adventure™ Advertising for a full rebranding and repositioning that included everything from logo design to packaging, a full product catalog, collateral and Consultant-recruitment materials, a consumer website, social media marketing and much more. Adventure™ Studios handled all the original photography.
The immediate results of their newly-launched, rebranded identity have been measurable beyond expectations. New Consultants in the U.S. are anxious to get in on the ground floor of a unique company; sales are on the rise; and all the activity has attracted key investors eager to join this thriving brand.
Posted in Collateral Materials, Identity, Package Design, Photography, Website
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Advertising, Brainerd Advertising Agency, Brand Identity, Design, Food photography, Logo Design, Minneapolis, Minneapolis Ad Agency, MN Advertising Agency, Package Design, Photography, Rebrand, St. Cloud Advertising Agency
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Adventure™ Star Recognized in the Lone Star State.
Adventure™ recently attended the 2012 National ADDY® Awards in Austin, TX to accept one of the most esteemed honors in advertising. We took home a National ADDY for “Red Bull Skate Athletes,” a photo series of professional skateboarders from Red Bull’s team.
John Linn, chief photographer for Adventure Studios, took the photographs while on assignment for Red Bull’s “Mississippi Grind.” At this event, Red Bull’s pros and several amateur skaters traveled the Mississippi River from Minnesota to New Orleans – on a barge that had been converted into a floating skate park.
The ADDY Awards is the largest creative advertising competition in the country, with more than 40,000 original entries competing from 200 United States markets. Of those 40,000, only 239 would go on to collect National ADDYs in 2012. Winning in Texas put Adventure in the company of the best and brightest advertising agencies and professionals in the United States.
Posted in Awards, News, Photography
Tagged Ad Agency, Ad Agency MN, Adventure Studios, Minneapolis Ad Agency, MN Advertising Agency, Photography, Red Bull, St. Cloud Advertising Agency
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Adventure™ Lives Up to Our Mantra to “Be Better.”
Adventure™ is serious about enhancing our communities and the families living there. Especially the children. Which is why we enthusiastically offer our time and talents to serve several outstanding charitable organizations.
They make a real difference in improving peoples’ lives, and we feel privileged and rewarded to contribute to their efforts. Please visit their websites to learn more.
Fishing Hall of Fame of Minnesota
OAK (Outdoors Alliance for Kids)
UnitedHealthcare Children’s Foundation
Posted in Advertising, Advertising Campaign, Collateral Materials, Identity, News, Outdoor, Photography, Point of Sale, Public Relations
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Advertising, Advertising Campaign, American Cancer Society, Brainerd Advertising Agency, Brand Identity, Bridges of Hope, Common Goods, Design, Fishing Hall of Fame of Minnesota, GREAT Theatre, Health care, Healthcare, Initiative Foundation, Logo Design, MiiR one4one, Minneapolis, Minneapolis Ad Agency, MN Advertising Agency, OAK (Outdoors Alliance for Kids), P&G Purifier of Water, Photography, Point of Sale, Port Group Homes, Ski Gull, St. Cloud Advertising Agency, UnitedHealth Care Children's Foundation, YMCA
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Continued Success at the District ADDYs.
At the 8th District ADDY® Awards Show last week, Adventure Advertising & Adventure Studios took home three ADDYs (one Gold and two Silvers).
The Gold ADDY went to Adventure Studios for “Red Bull Skate Athletes,” a photo series of professional skateboarders on Red Bull’s team. Adventure Studios also earned a Silver award for “Red Bull Skate Action” photography. Another Silver ADDY went to Adventure Advertising for a “Fall/Winter Photo Solutions” catalog done for Creative Memories.
Winning in the 8th District means going up against the best work produced in 2011 from top agencies in Minnesota, North & South Dakota and Wisconsin. It’s a very competitive market, so we’re thrilled about capturing three pieces of hardware.
Winning ADDYs at the District level is the second step in competing for National ADDYs against more than 1,500 national finalists. An illustrious judging panel will choose winners from across the country on May 4-5. The National ADDY Awards Show will be held in Austin, TX on June 5, 2012 in conjunction with the AAF National Conference.
Posted in Awards, Collateral Materials, News, Photography
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