Category Archives: Package Design

International Relations – Adventure™ and Your Inspiration at Home.

Your Inspiration at Home (YIAH), one of our newest clients, is an Australian direct-sales company that markets culturally-inspired food seasonings, flavored salts and oils, dukkahs and much more.

To update their evolving brand globally and prepare for expansion into the U.S. market, YIAH turned to Adventure™ Advertising for a full rebranding and repositioning that included everything from logo design to packaging, a full product catalog, collateral and Consultant-recruitment materials, a consumer website, social media marketing and much more. Adventure™ Studios handled all the original photography.

The immediate results of their newly-launched, rebranded identity have been measurable beyond expectations. New Consultants in the U.S. are anxious to get in on the ground floor of a unique company; sales are on the rise; and all the activity has attracted key investors eager to join this thriving brand.

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New Little Hotties Brand Identity Ready for Store Shelves.


As the temperatures drop, it’s time to think about hand warmers. We’re excited at Adventure™ Advertising, because the new Little Hotties brand identity we developed is ready for upcoming winter sales.

Little Hotties’ turned to Adventure for a new brand identity because their previous
look was dated and strikingly similar to competitive commodity brands. They wanted
to boost shelf pull.

So we created a new logo, color palette and messaging to set Little Hotties apart from the competition and convey the excellent performance for which the brand is known. The result is sleek, sophisticated packaging and POS designs that get attention and quickly communicate the product’s applications and benefits.

Meteorologists predict a cold winter. Fine by us, because that means hot sales
for our client.

 

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A Glimpse Into the Future.

Adventure Advertising works on many product development projects, packaging, advertising campaigns and marketing plans that won’t launch for 12-18 months. It’s critical that we’re thinking and looking ahead at what will motivate consumers not just today, but in the future.

In our visual industry, color and pattern trends are key. So a few times a year, the Adventure team travels to New York to hear from world-renowned experts about cultural trends and how they’ll affect what we see in clothing, home interiors and advertising.

This spring, we attended seminars from leading trend research companies from Italy, Paris, London and New York – all presenting what we’ll see in the Spring/Summer of 2013 and Fall/Winter 2013/14. We’ve already started to use those insights of “what’s next” in the work we’re doing for many of our clients – ensuring the work is visually on target the minute it launches.

What did we learn? Well, that’s a bit of a trade secret. But we can give you a hint. If 2012’s color of the year was Tangerine Tango, it’s likely that in 2013/14 the Adventure logo will be more “on trend” than ever before.

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A Successful Trek at Adventure Advertising.

 

Any job for Cascade Mountain Tech is an interesting journey. It begins with the client briefing us on a new product prototype they are selling into retail. In the case of this project, the product was Carbon Fiber Trekking Poles for Costco stores.

Adventure Advertising got the specs on the prototype, then created 3-D renderings of the poles with custom graphics for the carbon-fiber shafts. We then designed packaging for individual pole sets as well as a “master pack” retail case (with careful considerations made for both selling sizzle and structural integrity).

At this stage, all the work was created visually as 3-D renderings which Cascade Mountain Tech took into their sales pitch at Costco. The presentation was a rousing success! Which brought Adventure into the final phase of the project. This involved creation of die-lines, final package file preparation and production management (working closely with the client’s printing vendor overseas).

Completed packaged product was then shipped to Costco locations and the Trekking Poles are selling extremely well. So well in fact that Costco has requested additional products through Cascade Mountain Tech.

It’s incredibly rewarding to be so closely involved in a successful sell-in for our client. We’re looking forward to tackling similar Cascade Mountain Tech projects that are on the horizon.

 

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Rage Broadheads Debuts New Products and a Bold New Look.

At the 2012 ATA archery trade show, industry leader Rage Outdoors had a lot to talk about. For starters, they unveiled three new broadhead designs and an innovative arrow quiver – all destined to take the archery world by storm.

To support the product launch, Rage turned to Adventure Advertising to produce a wide range of display and collateral pieces. This included the tradeshow booth design, eye-catching point of sale displays, new packaging for their X-TREME model broadhead and a bold 2012 product catalog. Given the high traffic and incremental business generated at ATA, everything seemed to hit its mark with impact.

 

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