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Author Archives: Gina Nacey
Adventure Gives Back, Supports the Arts and Helps a Brand Evolve.
For nearly 15 years, Great River Educational Arts Theatre (GREAT) has created meaningful theatrical experiences for performers and audiences of all ages. With roots as a children’s theatre, they give more than 1,000 youngsters the opportunity to perform in productions and theatre camps each year. Additionally, nearly 20,000 students a year from the region attend a GREAT school matinee or are impacted by their artist-in-residence programs. GREAT is the second largest children’s theatre program in Minnesota, rivaled only by the Children’s Theatre Company in Minneapolis.
As GREAT Theatre evolved through the years, and came to introduce grown-up theatre as well, their logo and identity began to lack the sophistication the organization had achieved. So Adventure Advertising volunteered to help them refresh their brand with logo updates and a complete brand standards guide.
With the refresh, we maintained the recognizable star icon in GREAT Children’s Theatre’s new look. Adventure also introduced a second logo specific to GREAT Theatre Company for performances geared toward teens and grown ups. Both unified logos were unveiled when GREAT Theatre announced their 2012-2013 season – and the response has been phenomenal. The look will be fully rolled out on their website and in all of their other materials once the current season wraps.
As proud supporters of art and culture in central Minnesota and beyond, Adventure was honored to donate our talents to GREAT Theatre’s noble cause.
A Successful Trek at Adventure Advertising.
Any job for Cascade Mountain Tech is an interesting journey. It begins with the client briefing us on a new product prototype they are selling into retail. In the case of this project, the product was Carbon Fiber Trekking Poles for Costco stores.
Adventure Advertising got the specs on the prototype, then created 3-D renderings of the poles with custom graphics for the carbon-fiber shafts. We then designed packaging for individual pole sets as well as a “master pack” retail case (with careful considerations made for both selling sizzle and structural integrity).
At this stage, all the work was created visually as 3-D renderings which Cascade Mountain Tech took into their sales pitch at Costco. The presentation was a rousing success! Which brought Adventure into the final phase of the project. This involved creation of die-lines, final package file preparation and production management (working closely with the client’s printing vendor overseas).
Completed packaged product was then shipped to Costco locations and the Trekking Poles are selling extremely well. So well in fact that Costco has requested additional products through Cascade Mountain Tech.
It’s incredibly rewarding to be so closely involved in a successful sell-in for our client. We’re looking forward to tackling similar Cascade Mountain Tech projects that are on the horizon.
Posted in Identity, Package Design, Point of Sale
Tagged 3-D, Ad Agency, Ad Agency MN, Adventure Advertising, Advertising, Cascade Mountain Tech, Design, Minneapolis Ad Agency, MN Advertising Agency, Outdoor Recreation Advertising, Package Design, Point of Sale, St. Cloud Advertising Agency
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Adventure™ Welcomes Assistant Account Executive Kayla Nesvold.
Adventure™ Advertising would like to welcome Kayla Nesvold to our expanding staff as Assistant Account Executive. Nesvold will oversee a wide array of account-service tasks for the agency’s growing client roster. She will operate primarily from the St. Cloud office.
Prior to joining Adventure™, Nesvold worked in global product development and marketing at Creative Memories, the leading direct sales brand in the scrapbooking industry. She brings a wealth of retail, direct sales, promotional and media relations experience to the Adventure team. Kayla Nesvold is a 2010 graduate of St. Cloud State University where she majored in mass communications/public relations and competed on SCSU’s women’s golf team.
Posted in News
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Advertising, MN Advertising Agency, St. Cloud Advertising Agency
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Adventure and the Creative Memories Logo Featured in Relogo.
According to producers of Relogo, their new book aims to tell stories behind brands, offering designers a valuable resource on how to create something new from something old. Adventure’s revitalized logo for Creative Memories was one of the case studies featured in the book.
Relogo highlighted the new Creative Memories logo with the description, “fun and friendly, with an icon that is a stylized version of a camera’s aperture where the scrapbooking process begins.” This is exactly what we hoped to achieve when we tackled the project.
Adventure currently has three Minnesota offices in Brainerd, St. Cloud and Minneapolis. In the table of contents, Relogo has our location wrongly listed as Singapore. Funny. But who knows? Maybe that will be our next expansion.
Posted in Awards, Identity, News
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Brainerd Advertising Agency, Creative Memories, MN Advertising Agency, St. Cloud Advertising Agency
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Direct Sales – Eat. Drink. Be Manly.
Adventure Advertising has broad staff experience with direct sales companies like Creative Memories and Thirty-One. We’ve helped them build their brands, consultant bases and overall sales. While those companies appeal to female consultants and consumers, a new client shows that direct selling isn’t just for women anymore.
Man Cave brings men together for “MEATings” where party goers can eat brats, have a couple of cold ones, play games like Hammerschlagen and purchase premium meat products, grilling accessories and related Man Cave items.
They turned to Adventure for creation of their new 2012 catalog. The project began with a MEATing of our own, to live the Man Cave party experience first hand. Gritty photography by Adventure Studios laid the groundwork for the catalog tone, cemented with strong design and manly copy to capture the Man Cave essence.
Posted in Collateral Materials, News, Photography
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