Adventure Advertising works on many product development projects, packaging, advertising campaigns and marketing plans that won’t launch for 12-18 months. It’s critical that we’re thinking and looking ahead at what will motivate consumers not just today, but in the future.
In our visual industry, color and pattern trends are key. So a few times a year, the Adventure team travels to New York to hear from world-renowned experts about cultural trends and how they’ll affect what we see in clothing, home interiors and advertising.
This spring, we attended seminars from leading trend research companies from Italy, Paris, London and New York – all presenting what we’ll see in the Spring/Summer of 2013 and Fall/Winter 2013/14. We’ve already started to use those insights of “what’s next” in the work we’re doing for many of our clients – ensuring the work is visually on target the minute it launches.
What did we learn? Well, that’s a bit of a trade secret. But we can give you a hint. If 2012’s color of the year was Tangerine Tango, it’s likely that in 2013/14 the Adventure logo will be more “on trend” than ever before.