Any job for Cascade Mountain Tech is an interesting journey. It begins with the client briefing us on a new product prototype they are selling into retail. In the case of this project, the product was Carbon Fiber Trekking Poles for Costco stores.
Adventure Advertising got the specs on the prototype, then created 3-D renderings of the poles with custom graphics for the carbon-fiber shafts. We then designed packaging for individual pole sets as well as a “master pack” retail case (with careful considerations made for both selling sizzle and structural integrity).
At this stage, all the work was created visually as 3-D renderings which Cascade Mountain Tech took into their sales pitch at Costco. The presentation was a rousing success! Which brought Adventure into the final phase of the project. This involved creation of die-lines, final package file preparation and production management (working closely with the client’s printing vendor overseas).
Completed packaged product was then shipped to Costco locations and the Trekking Poles are selling extremely well. So well in fact that Costco has requested additional products through Cascade Mountain Tech.
It’s incredibly rewarding to be so closely involved in a successful sell-in for our client. We’re looking forward to tackling similar Cascade Mountain Tech projects that are on the horizon.