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Monthly Archives: May 2012
Adventure Gives Back, Supports the Arts and Helps a Brand Evolve.
For nearly 15 years, Great River Educational Arts Theatre (GREAT) has created meaningful theatrical experiences for performers and audiences of all ages. With roots as a children’s theatre, they give more than 1,000 youngsters the opportunity to perform in productions and theatre camps each year. Additionally, nearly 20,000 students a year from the region attend a GREAT school matinee or are impacted by their artist-in-residence programs. GREAT is the second largest children’s theatre program in Minnesota, rivaled only by the Children’s Theatre Company in Minneapolis.
As GREAT Theatre evolved through the years, and came to introduce grown-up theatre as well, their logo and identity began to lack the sophistication the organization had achieved. So Adventure Advertising volunteered to help them refresh their brand with logo updates and a complete brand standards guide.
With the refresh, we maintained the recognizable star icon in GREAT Children’s Theatre’s new look. Adventure also introduced a second logo specific to GREAT Theatre Company for performances geared toward teens and grown ups. Both unified logos were unveiled when GREAT Theatre announced their 2012-2013 season – and the response has been phenomenal. The look will be fully rolled out on their website and in all of their other materials once the current season wraps.
As proud supporters of art and culture in central Minnesota and beyond, Adventure was honored to donate our talents to GREAT Theatre’s noble cause.
A Successful Trek at Adventure Advertising.
Any job for Cascade Mountain Tech is an interesting journey. It begins with the client briefing us on a new product prototype they are selling into retail. In the case of this project, the product was Carbon Fiber Trekking Poles for Costco stores.
Adventure Advertising got the specs on the prototype, then created 3-D renderings of the poles with custom graphics for the carbon-fiber shafts. We then designed packaging for individual pole sets as well as a “master pack” retail case (with careful considerations made for both selling sizzle and structural integrity).
At this stage, all the work was created visually as 3-D renderings which Cascade Mountain Tech took into their sales pitch at Costco. The presentation was a rousing success! Which brought Adventure into the final phase of the project. This involved creation of die-lines, final package file preparation and production management (working closely with the client’s printing vendor overseas).
Completed packaged product was then shipped to Costco locations and the Trekking Poles are selling extremely well. So well in fact that Costco has requested additional products through Cascade Mountain Tech.
It’s incredibly rewarding to be so closely involved in a successful sell-in for our client. We’re looking forward to tackling similar Cascade Mountain Tech projects that are on the horizon.
Posted in Identity, Package Design, Point of Sale
Tagged 3-D, Ad Agency, Ad Agency MN, Adventure Advertising, Advertising, Cascade Mountain Tech, Design, Minneapolis Ad Agency, MN Advertising Agency, Outdoor Recreation Advertising, Package Design, Point of Sale, St. Cloud Advertising Agency
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