According to producers of Relogo, their new book aims to tell stories behind brands, offering designers a valuable resource on how to create something new from something old. Adventure’s revitalized logo for Creative Memories was one of the case studies featured in the book.
Relogo highlighted the new Creative Memories logo with the description, “fun and friendly, with an icon that is a stylized version of a camera’s aperture where the scrapbooking process begins.” This is exactly what we hoped to achieve when we tackled the project.
Adventure currently has three Minnesota offices in Brainerd, St. Cloud and Minneapolis. In the table of contents, Relogo has our location wrongly listed as Singapore. Funny. But who knows? Maybe that will be our next expansion.