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Monthly Archives: November 2011
A Bank by Any Other Name…
Is still a bank. BlackRidgeBANK to be specific. They’re a financial holding company with several banks in their portfolio – previously under several different names. It made fiscal and organizational sense to have all their institutions under one brand, so they looked to Adventure to make that a seamless name change for customers in their Minnesota and North Dakota markets.
We accomplished the task with a unified logo polish, print ads, statement stuffers, exterior electronic signage and in-bank counter cards and posters. This assured customers that even though the name had changed, their bank and the people who serve them remained the same.
Adventure Studios shot many of the images in these communications, capturing the professional yet approachable personality that BlackRidgeBANK representatives provide to their customers.
Posted in Advertising, Advertising Campaign, Collateral Materials, Identity, Outdoor, Photography, Point of Sale
Tagged Adventure Advertising, Adventure Studios, Advertising, BlackRidgeBANK
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From the Brainerd Lakes to the City of Lakes.
With offices in Brainerd and St. Cloud, Adventure™ Advertising has expanded again with a third office in Minneapolis. The location lets us tap into the cities’ creative culture, people and resources to better serve clients located in the metro and nationwide.
We seem to be very much drawn to water when selecting our office locations. In Brainerd we’re right on the Mississippi River. The St. Cloud office is a block from the river. And Adventure’s metro headquarters is near Lake Calhoun.
We share the space with SixSpeed, a firm that Adventure has collaborated with for several years. This is a new location for both companies. Together, we’ll throw an open house party in mid-February. Invitations to join us in the City of Lakes will be mailed out in the coming weeks.
Posted in News
Tagged Ad Agency, Ad Agency MN, Adventure Advertising, Adventure Studios, Minneapolis, Minneapolis Ad Agency
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Best Selling Book.
Visual Marketing is a book of 99 marketing campaigns that demonstrate top selling strategies. Authors David Langton and Anita Campbell chose an Adventure Advertising campaign as one of their 99 select case studies.
They admire the way Adventure’s Northern Eye Center campaign engages readers through an ad-within-an-ad format. By achieving this unique perspective, consumers can reflect on their own visual impairments and immediately relate to Northern Eye Center as their source for vision correction. The magazine ads tie directly into the format and content of a Northern Eye Center website that Adventure also designed and developed.
Following the campaign launch, Northern Eye Center added a significant number of new patients and successfully got the attention of a younger demographic – which was one of their key objectives.
For more information on the book, visit VisualMarketingBook.com.
A Skate in the Park.
Leave it to Red Bull to create something like the Mississippi Grind Tour! Built on a massive barge, this floating skatepark traveled 1,705 miles from St. Paul to New Orleans. Our colleagues at Six Speed helped Red Bull produce and promote the event, and Adventure Studios handled the photography at stops in Davenport, St. Louis and New Orleans.
At each stop, we got great shots of professional Red Bull boarders showing off for thousands of spectators. Some of the big names included Zered Bassett, Ron Deily, Steven Webb, Ray Maldonado, Ryan Decenzo and Kenny Anderson. We also photographed amateur riders competing in Red Bull’s “Ticket to Grind” contest.
In addition to capturing action on the barge, we shot at an Iowa farm with a barn converted into a skate park. In St. Louis we got permission to ride in the City Museum for some very unique skateboarding images. And in New Orleans, we photographed pro riders as they took their skills down Bourbon Street.
You can see a wide selection of Mississippi Grind images at http://www.adventure-studios.com/work/detail/red-bull-mississippi-grind-tour. In addition to USA Today and other national news spots, these images continue to appear in skateboarding magazines and are distributed to media outlets through the Red Bull Content Pool (https://images.redbullcontentpool.com/).
Posted in News, Photography
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