Sof Sole, a brand of athletic footbeds by Implus Footcare, embarked on a new opportunity to create a higher-end insole and display system to cater to a more technical market of runners and athletes. The challenge came with determining the perfect message to convey with the system and product.
Sof Sole looked to Adventure to create designs for a sub-brand that included new product, packaging and a display that incorporated the unique heat-sensitive imaging technology. This allows consumers to match their feet with the perfect Sof Sole insole footbed.
They pitched the concept and design to retailers and in a matter of months were able to gain new (literal) footholds in the market! It’s a win-win for everyone. Sof Sole sells more products and expands into other channels; retailers increase add-on sales; and Adventure has the satisfaction of being the perfect fit for our client.