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Monthly Archives: July 2011
Design that Fit the Challenge.
Sof Sole, a brand of athletic footbeds by Implus Footcare, embarked on a new opportunity to create a higher-end insole and display system to cater to a more technical market of runners and athletes. The challenge came with determining the perfect message to convey with the system and product.
Sof Sole looked to Adventure to create designs for a sub-brand that included new product, packaging and a display that incorporated the unique heat-sensitive imaging technology. This allows consumers to match their feet with the perfect Sof Sole insole footbed.
They pitched the concept and design to retailers and in a matter of months were able to gain new (literal) footholds in the market! It’s a win-win for everyone. Sof Sole sells more products and expands into other channels; retailers increase add-on sales; and Adventure has the satisfaction of being the perfect fit for our client.
Posted in Identity, Package Design, Point of Sale
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Team Adventure™ to Make it to the Finish Line at the 2011 Ironman World Championships.
Adventure staff attending the annual Interbike show in Las Vegas have been selected to volunteer at the 70.3 Ironman World Championship finish line.
The race begins with a 1.2-mile swim in Lake Las Vegas at Lake Las Vegas Resort. Next, athletes embark on a challenging 56-mile bike race through Lake Mead National Recreation Area that includes several steep climbs. Competitors finish with a 13.1-mile run through Henderson’s scenic residential areas with views of the Las Vegas Strip.
Athletes qualify for the World Championships through 50 Ironman events in locations such as China, Germany, South Africa and Switzerland. Participants in the World Championship will range in age from 18 to 70-plus and will represent all 50 states and nearly 50 countries.
Posted in News
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Matching Patients with Physicians.
Choosing a physician is a very personal thing, especially for a woman who is considering which OB/GYN is right for her. So when Essentia Health asked us to develop a mixed-media campaign to promote their OB/GYN physicians, we focused on introducing patients to doctors in a personal way.
Adventure let the OB/GYNs tell their stories in videos that we shot and edited. They talked about what led them into medicine and their specialty. They discussed their unique approaches to patient care. And in the process they shared the essence of who they are.
Then we developed an Essentia Health OB/GYN microsite at www.MatchOBGYN.org where women can go to meet the doctors through their videos and choose the one that matches their personality. Visitors can also see the facilities, learn about classes and events, and much more.
To drive traffic to the site, we developed a strategic media plan and created print, online, radio and cinema advertising with a strong, unified call to action that perfectly matches our client’s objectives.
Posted in Advertising, Advertising Campaign, Outdoor, Video, Website
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Marketing Student Lane Mimmack Earns Internship at Adventure™
Adventure™ recently added intern Lane Mimmack to their expanding staff. Lane is a senior at Concordia College in Moorhead, MN where he studies marketing. As a summer intern at Adventure, Lane has performed a wide array of on-the-job duties – assisting the traffic director, account executives, and Adventure Studios’ photographer John Linn. In addition to duties as Linn’s second assistant, Lane drives the Adventure Studios photo boat during boating shoots. 2011 marks his fourth year behind the wheel of the photo boat.
When not on shoots, Lane shadows different Adventure staff to experience the ins and outs of every aspect of the advertising business – from client meetings to internal strategy and creative meetings. His eagerness to learn and contribute in any way is the characteristic that earned him the internship.
Posted in News
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Trust is Essential.
Our latest comprehensive, targeted campaign is for healthcare client Essentia Health. It began with intense marketing and media strategy development to ensure that we would tell the right story to the right people in the right places. Research led us to the importance that trust plays in healthcare – trust in the health organization, physicians, nurses, support staff and modern medical technology.
It’s one thing for an organization to say “you can trust us.” It’s quite another when a patient says “you can trust them.” So we let the patients become brand ambassadors around a “Here With You Stories” theme.
The campaign includes a brand-new HereWithYouStories.org microsite and supporting print, TV, radio, outdoor and social media advertising. Real Essentia patients tell their stories in heart-touching videos, and all the marketing materials drive the audience online to see them talk about their successful health journeys with Essentia. Ads with QR tags take viewers directly to the mobile microsite and that patient’s video.
With patients personally endorsing their trust in Essentia Health, this high-impact campaign immediately began generated extremely positive results. We trust it will continue to do so.
Posted in Advertising, Advertising Campaign, Website
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