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Monthly Archives: April 2009
Using an Accident to Speed Up Traffic.
Interstate 94 in the Twin Cities has its fair share of traffic. And car wrecks. So when promoting LaMettry’s Collision center with outdoor advertising in the metro, we knew we had a unique opportunity for creative. Our concept required an actual car mounted to the billboard to replicate a crash-complete with working tail lights. The call to action was a simple headline directing them to our Crash Site, a newly redesigned lamettrys.com.
Posted in Advertising, Advertising Campaign, Outdoor, Website
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A New Identity to Protect and to Serve.
When the Brainerd Police Department decided to do an image upgrade, they started with their vehicles. Squads are their most visible medium, so they knew standard issue police car graphics weren’t an option. That’s when they turned to Adventure Creative Group. Our attention-grabbing design and unique use of reflective material for the entire graphic provide outstanding visibility. Their request to incorporate Brainerd-specific design elements make it clearly local. And together everything works well to emphasize the Brainerd Police Department’s dual role in the community – in both law enforcement and public service.
Reintroducing a Brand with New Visual Appeal.
To compete these days, your brand better look smart. So when Northern Eye Center partnered with Adventure Creative Group, we started at the beginning. Before embarking on their ad campaign, we updated their logo and communication materials. In doing so, we gave them a more contemporary look and provided consistency in all printed materials. And when we started the ad campaign, we found a fun way to emphasize the core reasons for visiting Northern Eye Center-without looking like everyone else. Next up, a website that brings their entire practice into focus.
Posted in Advertising, Advertising Campaign, Collateral Materials, Identity, Photography, Website
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