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Monthly Archives: December 2008
Helping Sell Time Machines.
Working with Creative Memories’ internal marketing and creative teams, we produced a catalog that spoke to the passionate scrapbooker, but equally as important, played on the typical busy mom’s feelings of time constraints and the guilt associated with un-archived family memories. In a catalog format, Adventure Creative Group helped show how easy it can be, presenting products in a format that encouraged multiple-product purchases. The catalog was well received by the consultant base. The images by our staff photographer helped capture the emotion of sharing the greatest personal memories with others. (International/National)
Posted in Collateral Materials, Photography
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Our Clients Deserve a Few Pats on the Back.
Working with Procter & Gamble and Reliance Products, we developed the strategy and execution for the launch of PUR Purifier of Water in North America. This disruptive technology in water purification was being used by P&G as part of their sustainability in developing countries. We had an opportunity to contribute from the onset to provide strategic planning, working with the EPA to gain packaging approval, meeting with Wal-Mart as part of the selling-in team, and all marketing communications. As part of our media relations’ efforts, Popular Mechanics awarded the product developer the “2008 Product Innovator Award.” The best part? Profit goes towards the Children’s Safe Drinking Water program. (International/National)
Posted in Awards, Public Relations
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