When: Friday, February 10th, 4 pm to 1 am
Where: 4850 35th Street West, Minneapolis
Visit adventureadvertising.com for directions.

When: Friday, February 10th, 4 pm to 1 am
Where: 4850 35th Street West, Minneapolis
Visit adventureadvertising.com for directions.


Is still a bank. BlackRidgeBANK to be specific. They’re a financial holding company with several banks in their portfolio – previously under several different names. It made fiscal and organizational sense to have all their institutions under one brand, so they looked to Adventure to make that a seamless name change for customers in their Minnesota and North Dakota markets.
We accomplished the task with a unified logo polish, print ads, statement stuffers, exterior electronic signage and in-bank counter cards and posters. This assured customers that even though the name had changed, their bank and the people who serve them remained the same.
Adventure Studios shot many of the images in these communications, capturing the professional yet approachable personality that BlackRidgeBANK representatives provide to their customers.